SUCCESS STORY: INSURANCE PRODUCT X
Client brief: Increase the number of leads while keeping Cost Per Lead to a profitable level.
Project:
Immediately, Digital Integrated was able to get leads for the client at less than 50% the cost of other digital agencies.
Over a 6 month period, DI tested and optimized the campaign through Facebook Advertising and Google Adwords Search Engine Marketing and Display.
By utilizing advanced targeting techniques including sequential retargeting and customer profiling, Digital Integrated were able to continually increase lead volume, and actually decrease Cost Per Lead.
Results:
- Weekly lead volume increased by more than 150%!
- Cost Per Lead less than 50% cost of other digital agencies
GENERAL OVERVIEW
The Client wanted to grow their market share while maintaining profitability of the campaign.
CHANNELS USED
- Facebook Ads
- Search Engine Marketing
- Display Ads
- Native Ads
- Twitter Ads
- LinkedIn Ads
